For many of us, the deranking of Ezine was a hard hit. We were guilty of committing a cardinal sin in marketing and that was depending too much one one thing….putting all of our marketing eggs in one basket as it were. Our online marketing world crashed around our ears if we were unlucky, and even if we were lucky, our traffic took a hit. How do we recover from that lack and prevent it from happening again.

One way is to recognize that this kind of hits can happen to anything at any time in the online marketing world. Ezine ruled the roost for so long, many of us, quite mistakenly… assumed that it was “the” tool to use and we used it nearly to the exclusion of all other things.

Every tool that is out there for our marketing use is also one that can be used against our sites if we rely too heavily on it and don’t diversify .Every tool that we’re using today can be used to boost our sites, but if we depend too heavily on that tool then we’re sunk when the rug is pulled out from under it as it was with Ezine articles. Use more than one kind of marketing and get good at all of them. In the days and years to come, you’re going to need it. Don’t discount those new sites and new tools that are coming online. Try each and every one of them and use them in new ways.

Most of us learned a valuable lesson about the fickleness of success and why all those new and upcoming tools are imperative to make use of. Twitter, Facebook and the newcomer and Twitter challenger on the social networking scene, Wooxie should all be added to the online marketing mixture and should be serious tools that we’re taking full advantage of these days.

Typically, four or five tweets a day on Twitter or Wooxie will net you a surprising number of visits to your site and some real interest in what you’re doing. Ezine and sites like it, which don’t necessary offer the best customer experience, are moving aside so that sites like Twitter and Wooxie which are gathering interest in a big way are the new wave.. the bottom line is.. we either ride the wave… or we sink.